Color & Craft

Creative Process

The Psychology of Color Grading: A Look at Color Theory in Action

Color isn’t just decoration—it’s emotion, atmosphere, and storytelling. In both film and branded content, color grading plays a crucial role in shaping how an audience feels. Behind the tools and technology lies something deeper: a psychological language that taps into how we perceive the world....

How Color Grading Enhances Brand Storytelling

In today’s crowded content landscape, visual storytelling is everything. Brands don’t just sell products—they sell feelings, atmospheres, and ideas. Whether it’s a 30-second ad, a brand film, or a social campaign, every visual element contributes to how a story is told. One of the most...